In the automotive industry, understanding and monitoring your effective labor rate is crucial for running a successful business. Your effective labor rate determines the true value of your labor and helps you set goals, targets, and make informed business decisions. In this article, we will guide you through the process of calculating your effective labor rate and explain why it is important for your bottom line.
What is Effective Labor Rate?
Effective labor rate is the amount of money you actually make per labor hour worked. It takes into account the labor dollars sold and divides it by the labor hours charged. By calculating this rate, you get a clearer picture of your earnings and can adjust your business strategies accordingly.
Step-by-Step Calculation of Effective Labor Rate
Determine Labor Dollars Sold: Start by finding the total amount of labor dollars sold. For example, let’s say you have sold $31,800 in labor.
Calculate Labor Hours Charged: Next, calculate the total number of labor hours charged. If you have billed out 320 hours, this would be your labor hours charged.
Divide Labor Dollars Sold by Labor Hours Charged: Now, divide the labor dollars sold by the labor hours charged. In our example, $31,800 / 320 = $99.40 per hour. This means your effective labor rate is approximately $99.40 per hour.
Importance of Effective Labor Rate
Understanding your effective labor rate is crucial for several reasons:
Setting Goals and Targets: By knowing your labor rate, you can set realistic goals and targets for your business. It allows you to plan your sales and monitor your profitability accurately.
Financial Awareness: Your effective labor rate helps you understand the true value of your labor. If your posted rate is $120 per hour but your effective labor rate is only $99, you are losing labor margin. This knowledge enables you to make necessary adjustments to maximize your profitability.
Analyzing Business Performance: Calculating your effective labor rate regularly, ideally on a monthly basis, helps you analyze your business’s performance. You can identify trends, track changes in labor rate, and take corrective actions to improve your bottom line.
Factors Affecting Effective Labor Rate
Your effective labor rate can be impacted by various factors, including:
Discounted Services: If you offer discounted services or promotions, these lower-priced jobs will affect your effective labor rate. For example, if you charge $60 per hour for an oil change (compared to your posted rate of $120) and pay the technician three-tenths of that rate, your effective labor rate will be lower.
Warranty or Comeback Repairs: Warranty or comeback repairs can also impact your effective labor rate. If you pay technicians for rework or fixing previous jobs, the hours spent on those repairs will not generate any additional income, further lowering your effective labor rate.
Case Study: Calculating Effective Labor Rate
Let’s illustrate the calculation of effective labor rate with a hypothetical example:
Oil Changes: Suppose you performed four oil changes at $60 per hour, with three-tenths of that amount paid to the technician. This amounts to 1.2 hours of work at $60 per hour, resulting in $72 ($60 * 1.2) in labor income.
Comeback Repair: Two weeks ago, a technician completed a three-hour water pump job. However, the water pump is now leaking due to a manufacturing defect. As a result, you need to pay the technician for three hours of work but generate no additional income.
Regular Work: On the same day, you completed ten hours of regular work at your posted rate of $120 per hour. Thus, you earned $1,200 in labor income from these ten hours.
By summing all these values, your total labor income is $1,272, and the total labor hours worked are 14.2.
To calculate your effective labor rate in this scenario, divide the total labor income by the total labor hours: $1,272 / 14.2 = $89.36 per hour.
Conclusion
Understanding your effective labor rate is essential for the success of your automotive business. It helps you set realistic goals, monitor profitability, and make informed decisions. By regularly calculating your effective labor rate, you can discover trends, analyze performance, and take actions to maximize your bottom line.
Remember, it is crucial to stay aware of factors that can influence your effective labor rate, such as discounted services and warranty repairs. By keeping a close eye on your effective labor rate, you can improve your business’s financial health and achieve long-term success.
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Invest in understanding and calculating your effective labor rate today to secure a prosperous future for your automotive business.